Tag Archives: Consumerism

#Canada150 / #Colonialism150: An Advertising History

      1 Comment on #Canada150 / #Colonialism150: An Advertising History

Janis Thiessen Government advertising for the sesquicentennial of Confederation began in 2013, “aimed at increasing Canadians’ knowledge and pride in Canada’s history and heritage.” The federal government promoted licensing agreements for commercial use of the “Canada 150” logo. A number of businesses in Canada took the opportunity to promote their products by connecting them to Canadian nationalism and Canadian history… Read more »

Hashtag Heritage: Social Media, Advertising and Remembrance Day

By Angela Duffett A rather curious promoted tweet from the Bank of Montreal appeared recently on my Twitter feed: “Join Canadians for a #DayofSocialSilence to honour those in service.” Not really grasping the connection between BMO, Remembrance Day, and staying off of social media for the day, I clicked the tweet to see what kind of response it was attracting…. Read more »

Attention Loblaws Shoppers: Economic nationalism for sale in Canada’s retail history

By Katharine Rollwagen On July 15, 2013, the chairman of Loblaw, Canada’s largest supermarket retailer, announced the company’s purchase of Shoppers Drug Mart, the largest pharmacy chain in the country. The merger of two of Canada’s most recognizable retail brands was quickly hailed as a mega-deal that will create a “homegrown juggernaut” – a $12.4 billion acquisition that positions the… Read more »

The Reason for the Season?

      1 Comment on The Reason for the Season?

A flurry of criticism was directed at MP Scott Brison of Kings-Hants after he sent Christmas cards to his constituents featuring a photo of his family.  Criticism stemed not from the fact that Canadian MPs are sending out Christmas cards in such a culturally diverse country.  Instead, Brison has come under attack by a vocal group who judge his sexuality.  It… Read more »