By Sean Graham
This week I talk with Katherine Rollwagen, author of The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada. We discuss the creation of the ‘classic’ teenager, how marketing shifted to attract young people, and how much family considerations shaped advertisements. We also chat about Eaton’s, how it attracted teenagers to the store, and the legacy of mid-century marketing today.
Historical Headline of the Week
All Things Considered, “How Tech Companies Are Catering to Generation Z Teens,” NPR, November 27, 2017.
Sean Graham is a cultural historian, an Adjunct Professor at Carleton University, and a contributing editor with Activehistory.ca
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