By Patricia Roussel and David Dean
This post is part of the Canada Post and Canadian Culture series.
This is the first post in a limited series dedicated to studying the history of Canada Post. Inspired by recent 2025 labour disputes and renewed public conversation about Canada Post, the intention here is to examine the cultural impact and historical legacy of a controversial yet essential Canadian Crown Corporation. A national institution and the nation’s leading postal operator, Canada Post in its earliest iteration proceeded Canadian Confederation itself.
In this co-authored post Patricia Rousell and David Dean will explore the connections between postage stamps, shaping national identity through processes of commemoration, and how this relationship plays out in praxis with a case-study of the 1996 Canada Post-issued Klondike Gold Stamp Series.
Canada Post and Imag[in]ing Canada on Stamps
In 1908, Canada issued a set of eight stamps commemorating a uniquely Canadian historical event: the founding of Quebec three hundred years earlier. Four of the stamps were strikingly different from any previously issued by the Dominion which had, with one exception, always featured a portrait of the ruling monarch.[1] The two highest level stamps offered imagined scenes of the French “discovery” of Canada: Champlain’s departure from France (on the 15¢ stamp) and Cartier’s arrival (on the 20¢). Equally unusual were the 5¢ and 10¢ stamps which depicted Champlain’s habitation and Quebec c.1700 respectively. The remaining stamps, used for regular postage, would have seemed more familiar, especially to anyone who remembered the 1897 issue marking Queen Victoria’s diamond jubilee. Each of those stamps had featured a double portrait of the Queen, one from the beginning of her reign and one from the 1880s. Similarly, the remaining four stamps of 1908 were double portraits of, respectively, the Prince and Princess of Wales, Jacques Cartier and Samuel de Champlain, King Edward VII and Queen Alexandra, and Louis-Joseph de Montcalm and James Wolfe.
Continue reading





