“I vote for Mr. Godin. I don’t care for what party he belongs.” – George Zoubris1

Bernard Vallée, « Portraits de Gérald Godin, Ministre de l’immigration, » 19 November 1980, BAnQ numérique.
1976 is best remembered in Quebec as the year the levee broke. The rising tides of québécois nationalism and the sovereigntist movement evolved into a majority victory in that year’s general election for the Parti québécois [PQ], the national progressivist party seeking a sovereignty-association agreement with the Canadian federal government. Under its founder and first Premier, René Lévesque (1922-1987), successive PQ cabinets passed legislation and reforms from 1976 through 1985 that radically altered the course of Quebec’s history. Amidst those years, narratives emerged about peoples on the margins of the province’s society challenging what it meant to be québécois and who could benefit from the Quiet Revolution. Montreal’s Mercier district played host to one such narrative.
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Mercier was a provincial electoral district in central Montreal. Going into the 1976 general election, its deputy was Robert Bourassa (1933-1996), Parti libéral du Québec [PLQ] leader and Quebec’s Premier. Bourassa had held this largely francophone working class district in every general election since 1966. Mercier was considered a PLQ stronghold, a belief reinforced by a growing immigrant demographic commonly assumed to lean in the governing party’s favor.2 A strong contingent of the electorate, however, had tired of their “absent” deputy and his party’s unpopular policies. Still, few believed that would help Bourassa’s underdog rival in Mercier, PQ candidate Gérald Godin. This burgeoning politician was a marginal figure in the popular imagination and his party, but Godin nonetheless conducted an intensive door-to-door campaign that turned him into a fixture of the community. His charisma and personability throughout countless hours of speaking with voters set a precedent which could not be matched by a Premier.3 And it paid off.
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