On February 26th, Brent Zettl (CEO of CanniMed) delivered a free and public lecture at the University of Saskatchewan. In a sweeping and candid address, Zettl traces the recent history of the nascent medical cannabis industry and positions the company he founded in a highly complex regulatory climate. Until recently, Zettl was the sole supplier of medical cannabis to all Canadians. With the enactment of the Marihuana for Medical Purposes Regulations (MMPR), however, he became one of 30 or so Licensed Producers (LPs). His talk blends policy and politics, and environmentalism with future developments in marijuana R&D. It adds to the ongoing conversation and evolving history of marijuana regulation in Canada and beyond.