advertising – Active History

#Canada150 / #Colonialism150: An Advertising History

October 10, 2017 1 Comment

Janis Thiessen Government advertising for the sesquicentennial of Confederation began in 2013, “aimed at increasing Canadians’ knowledge and pride in Canada’s history and heritage.” The federal government promoted licensing agreements for commercial use of the “Canada 150” logo. A number of businesses in Canada took the opportunity to promote their products by connecting them to Canadian nationalism and Canadian history… Read more »

The Burdens of McHistory

November 29, 2012 1 Comment

By Ian Mosby Walking out of the subway into Yonge Station in Toronto recently, I was confronted with poster after poster bearing some strange, slightly off-putting questions about McDonald’s. These included, in big bold letters, messages like: “Is the meat fake?” “Are there eyeballs put in your meat?” Or, “Are McNuggets made from processed pink sludge?” In the end, it… Read more »