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By Sean Graham

The Montreal Expos are just one of many logos featured on the Northern Army Preservation Society’s new site devoted to Canadian logos.
Back in October, I was in Montreal and went to what immediately became my new favourite sports store. Apart from the obligatory Canadiens gear, the store had racks of apparel featuring many teams’ retro logos and, perhaps more excitingly, the logos of several defunct sports teams. While I bought a Montreal Expos hat and Hartford Whalers shirt, the Quebec Nordiques and Vancouver Grizzlies gear was tough to walk away from.
Walking through the store served as a terrific example of how powerful logos can be. Take the Montreal Expos logo, its meaning goes well beyond representing a professional baseball team. Depending on your personal experience, the logo can remind you of great days watching games at Jarry Park or the pain of losing your favourite team. In either case, the person looking at the logo attaches their own meaning to the symbol that goes beyond the tri-colour design.
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![A whole lot of research ... Mel Starkman viewing records in the Archives of Ontario’s stacks. Photographer unknown [ca. 1968]. Archives of Ontario photographs, RG 17-43, I0009024](https://i0.wp.com/activehistory.ca/wp-content/uploads/2014/01/I0009024.jpg?resize=300%2C237&ssl=1)



