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By Sean Graham
I’m fairly confident that everyone in my elementary school classes could recite the ‘Burnt Toast’ Heritage Minute by memory. It seemed to air multiple times each episode during re-runs of Degrassi on the CBC. While that one stood out the most for me and my classmates, other Heritage Minutes like Laura Second (“Take me to Fitzgibbon”), the Halifax Explosion (“Come on Vince, come on!”), and Orphans (“Johnson, sir, Molly Johnson”) are seared into the memories of millions of Canadians – whether we like it or not.
The Minutes are not perfect and their limitations have been well documented. Historica Canada’s 2012 decision to revive the minutes re-ignited the debate over their content and representation of Canadian history. The new Minutes have made an effort to be more inclusive and less celebratory (during the podcast it is revealed that Historica is currently producing a minute on residential schools), but overall their style is similar to those from the 1990s.
It is that format, however, that makes Heritage Minutes really accessible in today’s media environment. The idea of running one minute commercials doesn’t make nearly as much sense today as it did 20 years ago, particularly amid stories of people cutting off cable subscriptions in greater numbers, but so much internet content is consumed in short installments. Watching a one minute video on YouTube isn’t a significant investment and the ability to embed videos into web pages adds versatility. These clips are a terrific entry point into historical discussion for students used to on-demand content.
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