
The Responsible Government League attempted to scare the electorate in the referendum campaigns by emphasizing how Confederation with Canada would result in the imposition of a wide range of taxes. The Independent, April 5, 1948.
Raymond B. Blake
Referendums are blunt instrument to measure public sentiments. They take complex issues and reduce them to simple yes or no answers. They allow charismatic politicians to seize the public stage and rally voters for or against a particular public policy option through the greater use of fear, distorted realities, and appeals to emotion than is generally normal during regular elections. Yet, there has been a resurgence recently in the use of referendums, and the consequences have been considerable.[i] In 2016, for instance, British voters opted to have their country leave the European Union and Colombians rejected a peace deal to end 52 years of war with Farc guerrillas. We often regret the choices citizens make in referendums and conclude that if they were as wise as we, then they would have voted differently. Do voters really know what they are voting on in referendums?
An important referendum took place 70 years ago this week, when on 22 July 1948 Newfoundlanders were asked to decide between becoming Canada’s 10th province or remaining an independent dominion. It took two referendums to settle the question but both had much of what we see with such instruments of direct democracy. A diversity of actors entered the fray to promote their own interests. Negative advertising predominated with the major groups attacking each other, often with misinformation and exaggerated claims. Special interests groups, notably the Roman Catholic hierarchy and the leadership of the Loyal Orange Lodge, attempted to rally the faithful to their cause. There was also an attempt to exploit the regional and class divisions that had long marked Newfoundland. The Confederates, lead by Gordon Bradley and Joseph R. Smallwood, played the anti-establishment card, presenting themselves as ‘outsiders’, standing up for ordinary citizens against an elite and a system of government that, they claimed, had largely ignored the needs of the people. They promised that Confederation would usher in a new relationship between state and citizen, elevating the social and economic status of all Newfoundlanders and providing all with a measure of protection from the vicissitudes of the international economy upon which the country depended for its well-being. Continue reading