By Eric Wright
Disclaimer: I am an athlete and sports fan, despite what this article may lead you to believe.
The 2014 Sochi Winter Olympics has been embroiled in controversy from the start. The games will be the most corrupt in history based on dollar value, with an estimated one third of the games’ $51 billion price tag attributable to corruption. Then there is the ongoing controversy over whether Russia should have been awarded the games in the first place given its homophobic laws against “gay propaganda.” Added to this is the persistent allegation that these are “Putin’s Games”—an act of personal aggrandizement.
In spite of these controversies, roughly three billion people worldwide will watch the Sochi games. So it is safe to say that the “controversies” plaguing these games are not imperilling their legitimacy. Instead, the controversies have been folded into the larger media narrative of the games, providing additional dramatic fare to the larger sporting spectacle, becoming yet another tool to market the games to spectators. A perpetually bored and channel-flicking public consumes these “controversies” as sideshows to the larger media narrative about the Olympic games.
Of course, there are those who oppose the games on the grounds of these controversies rather than simply consuming them as additional dramatic flair. Continue reading