As another federal election enters high gear, television screens and newspaper pages are filled with images of party leaders trying to show that they connect with ordinary Canadians. Whether it be Stephen Harper riding an All-Terrain Vehicle or playing hockey with children, or Michael Ignatieff enjoying a hot dog at a popular Winnipeg restaurant, a key element of the campaign trail involves photo-ops of leaders doing things Canadians apparently do all the time.
The recent coverage reminded me of an article on Michael Ignatieff in the November 2009 issue of Toronto Life. “The Man Who Would Be PM” noted the Conservative Party strategy of negatively depicting the Liberal leader with the epithet “cosmopolitan”, a frame that the Conservatives have continued in election ads that imply Ignatieff’s years outside the country signal a lack of pride in Canada. The article’s author questioned why Ignatieff was “trying to play the ordinary Joe card”, and argued Iggy would be a more successful politician if he underlined his exceptionalism rather than his similarities to Canadians. The article then asked: when did Canadian politicians begin to depict themselves as ordinary Canadians, not elite members of society? The question made me think of three moments in Canada’s political past. Continue reading