
Conor McGregor & Floyd Mayweather at their Toronto press conference, July 12 2017. Image from Showtime.
By Angie Wong and Travis Hay
On the 12th of July, 2017, downtown Toronto was over-run with a sea of Irish flags and rowdy young white men.[1] More than 16,000 fans had flocked to the scene to witness the Mayweather-McGregor World Tour Press Conference, which promoted the upcoming boxing match between the undefeated African American champion Floyd Mayweather Jr. (widely regarded as the greatest boxer of all time) and the white Irish mixed martial artist Conor McGregor. Not long into the proceedings, the crowd—overwhelmingly in favour of McGregor—began to hurl taunts, boos, and insults at Mayweather. Enjoying and even encouraging these proceedings, McGregor tried his best to humiliate his opponent, going so far as to shout “dance for me, boy!” as the crowd sang ‘Olé.’[2] When it became Mayweather’s turn to take the microphone, he was drowned out by the crowd who shouted “pay your taxes” again and again (a reference to his recently reported financial troubles).[3] Though he was largely unphased by the Toronto crowd’s hostility, Mayweather failed in his attempt to garner much support from the Canadian crowd, despite having sported a baller cap and t-shirt that infused the Canadian flag into his signature logo.
As critical race feminists as well as fans of both boxing and mixed martial arts (MMA), we could not help but notice that McGregor’s Canadian fans conducted themselves in a fashion strikingly similar to their American counterparts at Trump rallies. We are also troubled by the extent to which McGregor’s sudden rise to celebrity has followed a particular cultural script of the ‘great white hope’—that is, the white, working-class fighter who brings with him a lunch-bucket mentality to the ring and compensates with work ethic what he lacks in natural athletic ability or talent, thereby allowing him to best a Black champion and restore racial pride to a white population that sees itself in crisis. In titling this piece ‘The Great White Hype’ (also the name of a 1996 film poking fun at this very issue), we want to argue that McGregor’s cultural success has more to do with a revival in white pride than in pugilistic prowess. In short, this issue has a history, and the Toronto press conference was evidence enough that we remain trapped within it.
The First Great White Hope
In 1908, Jack Johnson became the first Black man to capture the world heavyweight championship when he knocked out the white Canadian boxer Tommy Burns. Continue reading