
Canadian Mining Hall of Fame website
By Matthew Corbeil
In January 2007, Canadian mining giant Teck Cominco (since rebranded Teck Resources) donated $10 million to the Royal Ontario Museum (ROM) in what was “the largest corporate gift in the museum’s history.” The donation went toward the creation of three new earth science galleries, allowing the museum to double the number of minerals and gems it could display to the public and endowed a curator to design exhibits for the galleries.
At the same time, the donation allowed the Canadian Mining Hall of Fame (CMHF) – an industry initiative to celebrate the contribution of mining to Canadian history – to open a new “interactive, digital exhibit” at the museum. Teck president Donald Lindsay noted that, “Bringing the Hall of Fame to the new ROM is a natural fit, complemented by exhibits that investigate the link between earth’s resources and everyday life.” Yet, although the CMHF recognizes “individuals from all facets of the mining industry,” its selection of “industry leaders” is notably slanted. All 170 of the CMHF’s inductees come from the business side of mining.
Corporate sponsorship in the cultural sphere is hardly uncommon. For museums, it is altogether typical. Many prominent museum websites display the logos of their “global partners” and “corporate supporters.” London’s British Museum goes so far as to entice potential corporate suitors to “partner with a global icon,” boasting of “the unique sponsorship opportunities” it can offer “as one of the most recognised and respected cultural brands.”
Yet, such partnerships come with a cost. Legally bound to maximize shareholder value, corporations rarely give without expecting something in return. As one museum director put it, “Sponsorship is a commercial arrangement … and the sponsorship partner pays a fee. It’s not a grant.” What do corporations expect from their partners? According to a 2015 Harvard Business School study, sponsorship agreements can offer corporations “access to cultural, symbolic, and social resources, which can add value” to the products and services they offer. In other words, partnerships are another form of marketing, a way to enhance or legitimise a “corporate brand.”
The attractions of museum partnerships to the mining industry are plain to see. Few, if any, mining companies, have a desirable image. Mining is the prototypical “dirty industry.” Long a major polluter, mining is increasingly associated with human rights violations and the dispossession of Indigenous peoples. Continue reading