
Louis St-Laurent surrounded by children on the 1949 campaign trail. Source: Library and Archives Canada/PA-123988
Editor’s note: Over the course of the next week, Paul Litt, Timothy Stanley, Matthew Hayday and Colin Grittner will provide insights on the history of elections and electoral politics in Canada from the 19th century to the present, with a special focus on the 1949 and 1979 – 1980 elections. Although references to history have dotted the current election campaign, they have largely been confined to the political lifetime of the party leaders. This special Active History series offers a space in which to consider the politics of elections more broadly.
Paul Litt
This year’s election is somewhat unique insofar as there is one big, urgent issue on which the majority of the electorate favours decisive action. Yet so far the campaign has been about the party leaders’ personalities rather than global warming. Leadership has always been important, but since the electronic media came into their own it has been more important than ever, prompting election strategists to double down on the politics of image. The leadership debate earlier this week was rehearsed theatre in which the leaders’ performances trumped policy. How did we ever get this way? In search of answers, this post looks back seventy years to the federal election of 1949 to examine an earlier case of image-driven electioneering.
The 1940s were an interesting period in the history of Western liberal capitalist democracies. Thomas Piketty has documented how the triple whammy of world war, depression, and world war managed temporarily to interrupt the inexorable “rich get richer” logic of capitalism.[1] Neither business nor the mainstream political parties had any answers to the challenges of the Great Depression. The 1945 election was similar to this year’s in that there was an overwhelming democratic consensus on one big issue. Canadians thought that in return for their participation in total war they deserved a postwar society with an economy that not only worked but worked for them.
The Cooperative Commonwealth Federation (CCF), founded in 1932, called for economic planning, social programs and a fairer distribution of wealth. It hadn’t done very well at the polls in the 1930s, but in the early 1940s its support ballooned. Wartime mobilization showed Keynesian theory worked in practice – state intervention could revive and regulate prosperity. The CCF ran a strong second in the 1943 Ontario election. A public opinion poll indicated it had the support of 29% of the electorate nationwide, 1% more than both the Liberals and Conservatives.