Michael Dawson
Since its creation in 1897, Jell-O has been synonymous with the United States. Early Jell-O dessert booklets featured George Washington’s visage.1 American entertainment icons ranging from Jack Benny to Bill Cosby have pitched it to consumers. American astronauts shared it with their Russian counterparts on the Mir space station. And several online commentators were quick to suggest that Canadians boycott the wobbly stuff in response to Donald Trump’s tariff threats. Jell-O is clearly an enduring symbol of Americana.2 And yet its history is more transnational and complicated than one might think. Indeed, Jell-O’s reception and significance has been shaped not simply by its country of origin but by where (and how) it is promoted and consumed.

Canada is part of that story. We don’t know when the first package of Jell-O made its way into a Canadian kitchen, but we do know that by 1905 a Jell-O branch plant had been established in Bridgeburg, Ontario. A flurry of Canadian-based promotional material followed. For example, the Jell-O Company of Canada immediately tempted Canadians with a booklet offering “New Jell-O recipes” while a booklet titled Jell-O the Dainty Dessert championed Jell-O as a “Made in Canada” product.3 Indeed, by the mid-1920s a product that had first been marketed as “America’s Most Famous Dessert” was being advertised north of the border as “Canada’s Most Famous Dessert.”
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