Hannah Roth Cooley
Over roughly the last decade, settler Canadians and Americans have started to take note of Indigenous activist initiatives, thanks in large part to social media.
Beginning with the explosion of #IdleNoMore in 2012, social media has become an important tool for circulating political messages and sharing cultural knowledge within and beyond Indigenous communities.
Certainly, Indigenous Peoples advocating for their inherent rights and sovereignty is not new; despite British, American, and Canadian efforts to assimilate Indigenous Peoples into North American colonial societies and undermine their nationhood, generations of activists have pushed for recognition of their political rights, adherence to treaties, and respect of their land rights.
But what was new in 2012 was the use of social media to share these messages and build a media community. Or was it?
While social media certainly provide these opportunities, so too do more traditional media, including newspapers. And Indigenous-led organizations took up newspaper printing long before Facebook was even a glimmer in Mark Zuckerberg’s eye. As early as 1828, with the founding of the Cherokee Phoenix, Indigenous nations undertook newspaper publishing as a means to spread information about events affecting their communities and to connect with other interested readers, near and far.
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